EPISODE · Feb 6, 2009 · 10 MIN
40-Products vs Services
from Clintcast · host Clint Maun
Though the differences between products and services may seem obvious, in truth, in our everyday consumer culture, we are being trained to see the world in terms of products specifically. To this end, it becomes increasingly important to find ways to 'package' your services (as well as the outcomes of those services) into products that customers can examine, compare and build brand loyalty with.
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