40 - Radically Ecological Sneakers - Mikael Hietala, Earthbound Sneakers

In this episode, I chat to Mikael Hietala the sustainability officer at Croatian startup Earthbound Sneakers. Earthbound (Croatia's first B-Corp) is tackling the many issues caused by fast fashion by creating truly stylish and comfortable shoes. In this episode, we talk about the issues with fast fashion as well as a wide range of topics from growing a business in a de-growth world, why big brands find it hard to adapt, why its important to still create things people find cool and stylish (not just sustainable), carbon tunnel vision, the power of being an intrapreneur and innovating within a company and much more! Mikael's book recommendation: Capital in the Anthropocene - Kohei Saito To learn more about Earthbound head to their website here.