EPISODE · Nov 14, 2021 · 56 MIN
40: Rum Myths, Misconceptions, and Marketing-Speak - Volume 1
from The Rumcast · host Will Hoekenga and John Gulla
In this episode, we begin a conversation on the myths, misconceptions, and “marketing-speak” that create confusion in the rum category. From the all-too-common “rum is sweet” to eyebrow-raising marketing claims, we bounce around a variety of the stuff we’ve heard a lot lately and discuss what fuels it.
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40: Rum Myths, Misconceptions, and Marketing-Speak - Volume 1
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This episode was published on November 14, 2021.
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