40. Scrappy Roofer to Executive Coaching with Andy Brown

Andy Brown grew up carrying shingles up a ladder at eleven years old on his family's roofing crew in North Louisiana. Thirty years later, he's a Fractional COO and Executive Coach who built LULO Coaching from zero to eighteen clients in three months, then had to figure out how to scale a coaching business without burning himself out in the process. In this episode, Andy walks through his path from Walmart shop manager at twenty years old to commercial roofing COO to founder, the exact three-step process he used to land his first clients after getting laid off, and why he decided to give away half his revenue to hire other coaches instead of staying a solo practitioner. He also breaks down the faith-based operating system he's building to fill gaps he sees in EOS, and previews the executive forums LULO is launching this year as a lower-time-commitment alternative to groups like EO and Vistage. Chapters: 00:00 - Intro and scrappy vs sophisticated 00:58 - Growing up on job sites in North Louisiana 02:08 - Carrying shingles at eleven, roofing by thirteen 05:17 - Walmart, promoted at twenty, and his father's death 09:52 - Turning around a last-place store in six weeks 16:19 - Getting laid off and starting LULO in seven weeks 19:08 - Three-step process for landing first clients 21:04 - Scaling past 18 clients by hiring other coaches 24:19 - Building Vital, a faith-based alternative to EOS 27:13 - Launching executive forums as a rival to EO and Vistage 34:01 - Lightning round: books, couches, and celebrating wins Andy Brown: LinkedIn: https://www.linkedin.com/in/andybrown220/ Website: https://lulocoach.com/ Jack Tompkins: LinkedIn: https://www.linkedin.com/in/jack-tompkins/ Consulting: https://www.pineapplecf.com AI Analyst Product: https://www.pineappleanalyst.ai/ YouTube: https://www.youtube.com/channel/UCalnj5yLU0ZH9y_tVl1J4ng