#40 The 40-40-20 Marketing Rule that’s helping us CRUSH the Competition

If you’re looking for a secret formula for making killer ads that bring in the right type of people at the right price……Then the 40-40-20 rule in marketing is a rule that you shouldn’t ignore . See, it doesn’t matter how much money and energy you pump into your marketing campaign if you’re targeting the wrong areas to improve.That’s why in this episode you’ll learn about:What the 40-40-20 Rule of marketing is… and why it’s critical for your business success. Why marketers could be spending too much time on their creativesSchwartz’s 5 levels of market sophistication… and why most marketers are stuck at Level ONEHow to deal with the competition when they copy youIf you’re sick and tired of failed marketing campaigns and still can’t figure out why… then this episode could completely change how you do marketing… for better.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com