40. The Fish Fry Rule, or Why We Survey Like We Do

By popular demand (as measured by frequently-asked questions), I invited Rob DeMeuse and Scott Girard to stop by the old podcast studio to talk a little bit about the survey methodology we use, and why we use it rather than other approaches. In a lot of ways, this conversation expands on a blog post we wrote a couple years ago, where you can find even more depth on the topic.