40 - The Future Of B2B Marketing Data Has Arrived: 6 Shifts to Embrace Now

from B2B Innovation · host Paula Chiocchi

This conversation with Aaron Dix of BettrData.io explores the challenges and opportunities in B2B data distribution, emphasizing the need for modernization and adaptation to changing buyer behaviors. It delves into the impact of AI, the shift towards self-service, and the importance of metadata and data protection.TakeawaysB2B data distribution is in need of modernizationAI and self-service are driving the shift in buyer behaviorChapters00:00 Challenges in B2B Data Distribution08:55 Monetization and Data Leakage Concerns19:06 Metadata and Data ProtectionConnectAaron Dix: https://www.linkedin.com/in/aaron-dix/Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

Episode metadata supplied by the publisher feed · Published May 18, 2026

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40 - The Future Of B2B Marketing Data Has Arrived: 6 Shifts to Embrace Now

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