40: The M&A Coverage Conundrum

As the number of media outlets -- and reporters -- covering deals has risen, so the news flow has boomed, creating what at times feels like an information overload. Looking for an example? Sanofi's attempted takeover of Medivation has yielded no fewer than 1,500 news stories since Bloomberg’s first report back in March -- an average of 10 stories a day for five months. Here, Jeff McCracken, Bloomberg's executive editor of deals, discusses the right and wrong ways to cover a fast-moving M&A story.See omnystudio.com/listener for privacy information.