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#40 - The World's Largest Focus Group: Tapping into Social Listening for Higher Ed Storytelling w/ Liz Gross, CEO, Campus Sonar episode artwork

EPISODE · Oct 11, 2023 · 54 MIN

#40 - The World's Largest Focus Group: Tapping into Social Listening for Higher Ed Storytelling w/ Liz Gross, CEO, Campus Sonar

from Higher Ed Storytelling University · host John Azoni

My guest today is Liz Gross, founder and CEO of Campus Sonar. In this episode we discuss using social listening to inform higher ed storytelling and strategy.Key takeaways:The importance of listening to your audience's narratives and addressing misperceptions through strategic storytelling.Using social listening to identify insights for strategic initiatives like enrollment, program development, reputation management, and more.Leveraging niche online communities like Reddit and YouTube to get an authentic pulse on brand perception.Conducting an internal social listening audit to align decentralized campus storytellers.Thinking beyond vanity metrics by using qualitative and quantitative listening data.Connect with Liz:Twitter: https://twitter.com/lizgross144LinkedIn: https://www.linkedin.com/in/lizgross/Campus Sonar: https://www.campussonar.com/Connect with John:LinkedIn: https://www.linkedin.com/in/johnazoniLearn more about UNVEILD: https://unveild.tvJoin The Newsletter: https://unveild.tv/newsletter

What this episode covers

My guest today is Liz Gross, founder and CEO of Campus Sonar. In this episode we discuss using social listening to inform higher ed storytelling and strategy.Key takeaways:The importance of listening to your audience's narratives and addressing misperceptions through strategic storytelling.Using social listening to identify insights for strategic initiatives like enrollment, program development, reputation management, and more.Leveraging niche online communities like Reddit and YouTube to get an authentic pulse on brand perception.Conducting an internal social listening audit to align decentralized campus storytellers.Thinking beyond vanity metrics by using qualitative and quantitative listening data.Connect with Liz:Twitter: https://twitter.com/lizgross144LinkedIn: https://www.linkedin.com/in/lizgross/Campus Sonar: https://www.campussonar.com/Connect with John:LinkedIn: https://www.linkedin.com/in/johnazoniLearn more about UNVEILD: https://unveild.tvJoin The Newsletter: https://unveild.tv/newsletter

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#40 - The World's Largest Focus Group: Tapping into Social Listening for Higher Ed Storytelling w/ Liz Gross, CEO, Campus Sonar

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How long is this episode of Higher Ed Storytelling University?

This episode is 54 minutes long.

When was this Higher Ed Storytelling University episode published?

This episode was published on October 11, 2023.

What is this episode about?

My guest today is Liz Gross, founder and CEO of Campus Sonar. In this episode we discuss using social listening to inform higher ed storytelling and strategy.Key takeaways:The importance of listening to your audience's narratives and addressing...

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