#40: This is how you win back lapsed donors

Send us Fan MailAcquiring new donors is hard—and expensive. It's also necessary. But are you missing out on your best source of donor acquisition? It's lapsed donors. It’s easy to forget about them, but that would be a tragic thing to do. Because you’ll be ignoring people who have proven that they care about the issue your nonprofit is trying to solve in the world. And because you'll be leaving money on the table. If you've never tried to re-activate donors who haven't given to you in a long time—or if your past efforts to win back lapsed donors have failed—it might be time to rethink your strategy. On today's podcast, we'll share The Win Back Formula—a simple 3-step framework that will give you your best shot at winning back lapsed donors.