40 – USC Annenberg’s Fred Cook on Managing the Reputation Rubik’s Cube

Managing reputation in today’s polarized world is not unlike solving a Rubik’s Cube — each move is connected and one step impacts the next. This is lens through which USC Annenberg viewed the findings of their 2023 Global Communication Report. In this episode of PodCatalyst, Fred Cook, chairman emeritus at Golin and director of the USC Center for Public Relations, offers insight into the report. Learn how the landscape of reputation is changing rapidly for communicators, why being “woke” is interpreted by different audiences, ways the recommendation generation is creating a paradigm shift in endorsement strategies and more. LINKS *Mentioned in this episode* https://annenberg.usc.edu/research/center-public-relations/global-communication-report | https://youtu.be/ljSoitzMWb8 *Social Media* https://www.linkedin.com/in/fredhcook/ | https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/ *IABC Websites* https://www.iabc.com/| https://catalyst.iabc.com/