40: What You Should Know about Live Streaming (Leonard Patterson)

If you enjoy our podcast, please leave a quick rating. It only takes a minute and it means the world to us. You've probably noticed an uptick in live streaming since the pandemic pumped the brakes on the live show industry. In the early days of the pandemic live streaming was a free-for-all. Now that some of the dust has settled a few things have become clear. 1) Live streaming is here to stay - even when live shows return. 2) Live streaming is one of the best (and most fun) ways to engage with your audience. 3) Just like anything else, it helps to have clear goals and strategies in place. In this episode we talk to Leonard Patterson - who's not only kicked the live streaming tires, he's taking the concept on a full tilt, off-road test drive. He's learned a lot and has since been helping other musicians get their live streaming game on point. In this episode you will learn:How to make live streaming a fun and interactive part of your content strategyWhy streaming is not just a temporary replacement for, but a natural extension of live showsWhich platforms are available and how to choose one that works for youWhy you don't need a ton of material to do a consistent live stream feedThe right (and wrong) way to start a live streamHow to repurpose your live stream to create additional contentThe three levels of live stream production Tips for live streaming with multiple people (e.g., your band)Ideas for monetizing your live stream Where to Find Leonard:Awesome Live stream checklist - https://www.artistcollect.com/goliveInstagram profile for tools, tips and training - http://instagram.com/ac_leonardpWhere to Find the GuysThe DIY Recording Guys Website - www.diyrecordingguys.comVadim's Studio Site - Get your FREE test mix today! - https://calmfrogrecording.comBenjamin's Studio Site - https://dreamloudstudio.comLeave a rating. Be a friend - http://getpodcast.reviews/id/1494761702