40. Why your launch isn’t converting (even with the right audience) with Laura Kendrick

Today’s listener question: “I’m speaking to the right audience and I have a proven offer, but conversions in my launches have stalled. Where could the problem be?” In this episode, I’m joined by fellow copywriter and holistic launch strategist Laura Kendrick to unpack the hidden friction points that quietly tank conversions, even when your offer and audience are a match. From treating your launch as a full marketing arc (not just cart open & cart close), to reading real-time audience signals, creating “spaciousness” in timing, and nurturing non-buyers without the ick, this episode gives you practical fixes you can implement before your next promo.What we cover:Holistic Launching (The Full Arc): Why effective launches start months earlierTalk to People, Then Check the Data: How live voice-of-customer conversations surface what analytics can’tPositioning vs. Demand: A real example where interest was high but response was low because positioning was slightly off Spaciousness = Conversions: Building more time into your runway (and even into cart open)After the Launch: How to debrief with your list, make non-buyers feel valued, and create simple two-way touchpointsConnect with Laura Kendrick:Laura Kendrick is a conversion strategist and copywriting co-conspirator for ambitious online business owners who want client-forward copy that actually sells—ethically, clearly, and with their personality fully intact.She helps founders finally market their businesses in a way that makes sense and gets results. With a big-picture view and zero tolerance for one-size-fits-all formulas, Laura helps you clarify your message, sharpen your strategy, and create a brand voice that sounds like you (just... dialed all the way in). It’s about marketing that actually fits your business and your brain.Website: https://www.cheekycopy.co/Instagram: https://www.instagram.com/cheekycopy/View the episode transcript here.GRAB YOUR FREE RETENTION GAMES TICKET RIGHT HERE 🎟️Where to from here?Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!Find out how you can get my strategic customer experience brain on your brand here.Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!Check out my favourite CX tools and resources here.😍 Love the show?Hit subscribe or follow so you never miss a new episode.Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).Leave a positive review to help the show get found by more small business owners just like you. To leave a review:👉 Find What Would They Do? on Apple Podcasts👉 Scroll to ‘Ratings & Reviews’👉 Tap on the stars to rate the show before writing a reviewPost a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.