EPISODE · May 22, 2025 · 6 MIN

40 Years Ago: Just for the Mistake of It… New Coke!

from Lean Blog Audio: Practical Lean Thinking, Psychological Safety, and Continuous Improvement · host Mark Graban

The blog postThanks to NPR for their recent story about how today, April 23, 2025, marks the 40th anniversary of what is considered one of the biggest business or product marketing failures of my lifetime — the failed introduction of “New Coke.”

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40 Years Ago: Just for the Mistake of It… New Coke!

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