40 Years in the Trades: Raul Rodriguez on Building People-Centered, Resilient Service Companies

What does it take to build a thriving, people-first business in the home services industry—and keep it growing for nearly 40 years? In this candid episode, Raul Rodriguez (Founder & President of Power Pro Plumbing) joins hosts Jennifer Bagley and Chuck Staszkiewicz to share hard-won lessons on leadership, growth, and adapting to new technology in the trades.Raul’s journey, from his rough start in 1987 to leading one of the most respected plumbing companies with over 28,000 positive reviews, is packed with insights. The conversation covers why trust and service always beat chasing dollars, how AI and automation are reshaping opportunity for contractors, and why hiring for personality and passion trumps experience. The trio also dive into practical advice for adopting technology the right way, building teams that last, and creating a company culture that attracts top talent, even in today’s competitive market. Essential listening for contractors, business owners, and anyone ready to lead with purpose in the trades.Timestamps:00:00 – Welcome and Introductions02:21 – Raul’s Journey: Nearly 40 Years in the Trades05:41 – Why Trades Are Recession-Proof & Still Growing08:00 – The Power of Service: From Sales to Connection10:25 – Building Through Downturns: Power Pro’s Big 2008 Growth13:36 – Why Trust Is the Core of Trades Success15:33 – Private Equity & The New Opportunity in Trades16:23 – How AI & Automation Free Up Time for What Matters18:56 – Rethinking Hiring: Why Personality Beats Experience in 202420:36 – The Right Way to Implement Technology in Your Company23:20 – Training, Culture, and Meeting the Next Generation’s Needs27:32 – Combatting Misleading “Easy Money” Narratives in the Trades28:17 – Building a Team That Loves What They Do31:03 – Leadership, Reviews, and Why Employees Are Your #1 Customers38:19 – Accountability, Communication, and Creating Security for Teams44:54 – The Three Pillars: Trade, People, and Business45:21 – Power Pro’s New AI-Enabled Booking Platform & Rebrand47:21 – Final Thoughts: Progress Over Perfection & The Power of HumilityGuest Details:Raul RodriguezTitle: Founder & President, Power Pro PlumbingBackground: Raul Rodriguez has dedicated nearly four decades to the home services industry, starting as a tradesman in 1987 and growing Power Pro into one of Southern California’s leading plumbing companies. With over 28,000 positive reviews and a reputation for genuine service, Raul is known for his people-first approach to leadership, a passion for mentoring new talent, and a willingness to evolve with technology and times.Relevant Links:Power Pro PlumbingCatalyst for the Trades PodcastCI Web GroupThe Opus and Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.