40 years of The Showman's Show with Johnny Lance

James Dickson sits down with Johnny Lance, co‑director of The Showman's Show, to explore the event’s 40+ year history, its role in the outdoor events industry, and how it evolved from a printed directory into a must‑attend trade show. They discuss practical event infrastructure, sustainability wins, new technology, the family business ethos, and what makes the October gathering a social and trade fixture for organisers, suppliers and venues. This episode of the Event Industry News Podcast is sponsored by Present Communications. Present provides broadcast-quality live, hybrid and virtual event production, trusted by organisations where reliability really matters. From corporate town halls and conferences to high-profile live streams, they design and deliver fully resilient systems that work first time. To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.