400 – How to Attend Trade Shows to Get Wholesale Accounts with Jim Cermak

Would you love to get your products into local or regional shops and boutiques? Or do you dream of bigger wholesale opportunities? Either way, exhibiting at a trade show brings you face-to-face with buyers who are looking for new brands to feature in their stores. But what's involved? How do trade shows actually work? Jim is here to answer these questions.  Jim Cermak is a trade show trainer and consultant who helps businesses make more money at their shows and events. He’s also the host of the Trade Show University podcast where he and expert guests help exhibitors and show planners get better results. Jim understands the investment of money, time, and resources is huge and we need to make these shows work! How To Attend Trade Shows To Get Wholesale Accounts Here's what you'll learn in this episode ... The biggest mistakes small businesses make around trade shows One crucial goal you must track when attending a trade show The key to knowing what people need and what they’re looking for How to make connections that actually help you land new wholesale accounts What to do to make attending trade shows a positive and successful experience How to choose the right shows for your business The importance of pricing for wholesale vs. direct-to-consumer And lots more! Listen to this positive and upbeat conversation to learn how to attend trade shows and get wholesale accounts for your handmade products!  Resources Mentioned Ep 399 -  Is Wholesale The Right Sales Strategy For Your Handmade Products? GBU Episode Topics Directory Merchandise Shop Jim's Contact Links Website | Instagram | LinkedIn Join Our FREE Gift Biz Breeze Facebook Community Become a Member of Gift Biz Breeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started. Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so right here: Rate This Podcast Apple Podcasts | Google Podcasts | <a href="https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s" target="_blank"...