EPISODE · Jan 9, 2010

402 Buzz

from Age of Persuasion – CBC Podcasts · host Terry O'Reilly CBC

Just as positive buzz can launch a brand into the stratosphere – negative buzz can sink it lower than whale doo-doo. This week Terry explores the ways buzz shapes popular sentiment, while making- and breaking- major brands. He’ll chronicle the rise and fall of TV as a source of buzz, and how it has given […]

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