402 FBF: Making Money & Strengthening Your Brand on YouTube with Lane Fournerat

Today's Flash Back Friday comes from Episode 169, originally published in October 2014. Lane Fournerat is a YouTuber or who has had 3 million video views on one video and has 56,000 subscribers on his main channel YouTube.com/LaneVid. He joins Jason today to talk a little bit about YouTube and video editing. Key Takeaways: 3:10 – Doing a collaboration with another user on YouTube really strengths your YouTube brand. 7:00 – Youtubers make money off ad-sense advertising, product or brand promotion, and merchandising. 10:20 – A sponsor can pay anywhere between $50 - $75 per 1,000 views. 13:25 – Equipment is easy. Lane edits his videos on iMovie using his Mac Book Pro and shoots his videos on a Canon PowerShot ELPH 330 that shoots HD video. 14:40 – Lane's lighting tips; Stay near a window or turn on every light that's in front of you, but not the ones that are behind you. 16:00 – He doesn't film videos on iPhones often because it's too shaky and because of hard drive space issues. 17:30 – YouTube.com is a major player, because it's owned by Google. Mentioned In This Episode: www.YouTube.com/LaneVid www.YouTube.com/TheFunnyRats