# 402 The Cost Of Staying The Same

Are you tired of clients telling you that your recruitment fees are too high? In this episode, we break down why you should never defend your price tag and what you must do instead to win the business. When a client pushes back on your fee, they are usually comparing it to two flawed metrics: the perceived "free" cost of doing nothing or the price of a cheaper agency. It is time to change the number they use to judge your worth!What You Will Learn in This Episode:The "Dripping Tap" Trap: Discover why an unfilled vacancy is like a slow leak that quietly drains massive resources from a business, making the cost of doing nothing far more expensive than your fee.Behavior Driven by Fees: Understand why a low contingent fee simply buys a rushed race for CVs, whereas a higher retained fee guarantees research, exclusivity, and true accountability.Results vs. Chance: Learn how to reframe the client's mindset so they realize they are not choosing between different price points, but between a guaranteed outcome and a risky gamble.Calculating the Real Cost: Actionable strategies to make hiring managers calculate the exact weekly financial impact of an empty seat, instantly making your fee look like a minor, necessary investment.Stop losing out to cheaper competitors and stop letting clients believe that delaying a hire is free. Tune in to learn how to take control of the conversation, because the expensive thing is never your fee it's the wrong outcome!