403 We Sat in a Room Full of Badass Moms in Business. Here's What They Said episode artwork

EPISODE · Apr 13, 2026 · 43 MIN

403 We Sat in a Room Full of Badass Moms in Business. Here's What They Said

from Rain or Shine | Marketing & Entrepreneurship Podcast · host Kelsey Reidl | Business & Marketing Coach

Quick SummaryIn this special crossover episode, Evie and Kelsey sit down for a candid debrief following their day at the This Mother Means Business event hosted by Laura Sinclair at The Pearl in Burlington. From conversations about shame and visibility to AI-powered systems and knowing when to get off the wrong train, this episode is packed with real insights from successful women in business — shared between two friends who just couldn't stop talking on the drive home.In This EpisodeWhy attending women's business events is one of the best prescriptions for stagnant growthDr. Tracy's keynote on shame, motherhood, and the vulnerability of building a business in the lightThe powerful exercise about the stories we tell ourselves — and how to rewrite themWhat successful women's day-in-the-life routines actually look like (spoiler: less hustle, more intention)Julie Cole's famous quote on sunk cost fallacy and knowing when to get off the wrong trainRita from the Printing House on turning adversity into your greatest strengthCIBC's Women's Hub and why banks need to show up at women's eventsHow AI can reduce mental load for mothers in business — and why you don't have to have started early to start smartThe right way to follow up after networking eventsKey TakeawaysExpand your network constantly. Stagnant revenue, growth, or engagement is often a sign you're not meeting enough new people. Events are the prescription.Rewrite the stories that hold you back. Whether it's "I don't have time to be creative" or "I have to do everything myself" — those narratives are quietly blocking your growth.Delegation is not a luxury; it's a strategy. Knowing your season and offloading what you can — cooking, grocery shopping, admin — is how you protect your energy for what matters most.The longer you're on the wrong train, the more expensive it is to get back. Know when to pivot: in your business model, your social media strategy, and your habits.If it only lives in your head, it's already costing you. Document your processes, use AI to reduce mental load, and stop carrying everything alone.Memorable Quotes"I love what I do, but I need to love me more." — Anora West, Panelist"The longer you're on a train in the wrong direction, the more expensive it is to get back." — Julie Cole, Mabel's Labels"The people who win at AI didn't start first. They started smart." — Johanna (AI Keynote Speaker)Resources & People MentionedKelsey’s Website: www.KelseyReidl.comKelsey’s Instagram: @KelseyReidlThis Mother Means Business — Event hosted by Laura Sinclair at The Pearl, BurlingtonDr. Tracy — Family psychiatrist; keynote speaker on shame and motherhoodJulie Cole — Co-founder of Mabel's Labels; afternoon panel speakerAnora West — Accounting firm founder; afternoon panelistRita — Business Development Manager, The Printing House CanadaChristina Bartold — Business Advisor, CIBCCIBC Women's Hub — Banking resources and support for women in businessJohanna — AI keynote speaker ("AI Will Not Replace the Woman with Vision")Asana — Project management tool (mentioned by Evie for AI integration)Factor Meals — Meal delivery service (mentioned as a practical delegation tool)High Five Women — Another women's event community mentionedAbout Your HostsEvie Tavares is the host of Unfiltered Tea with Evie, a podcast where she has real, unfiltered conversations about business, motherhood, and everything in between.Kelsey Reidl is the host of Rain or Shine, a podcast dedicated to helping entrepreneurs build businesses and lives they love — no matter what the season brings.

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