EPISODE · May 24, 2026 · 1H 7M
404 - MARKETING NOT FOUND with Joe Swenson
from Indie AF · host Sarah Golding
WAHHEYYYHallo! Ow do?!WELCOME TO INDIE AF - An AF marketing chat special! Sarah Golding here - hello! I am Just coming out of a true busy creator period of producing directing and voice acting annddd interviews for this ere show. Am Delighted today to introduce the truly wonderful Joe Swenson of BROKEN ARTS ENTERTAINMENT who put out around 125 episodes a year!!! WOOOOOOWWWThat sounds insaneWe explore what Joe does to build community for Broken Arts, and how they market and utilise social media to get folks to know their show - some key info about BE - Across platforms they have 25,000 followers! 9000 insta followersSocial media Tips - be everywherePost consistently on YouTubeEncouraging their Actors to promote their worksThey had 1.2 million engagements last year - next year aim for 2 million and utilising Patreon! Think about your # use! WE CHAT ON …i.e. tagging #strangerthingfollowers if your show is a little similar in vibe! WHATTTT to putt out on the socialsBTS SEEMS POPULARLIVE SHOWS GAIN TRACTION - GO BIG!ONGOING OPEN FUNDING THROUGH SEED AND SPARKHYDRATE HYDRATE HYDRATEHow how howww to get feedback! Ahh Engagement! THE VOID IS DEEP AND LARGE LARGE LARGE large lar la lHURRAY FOR THE NEW JERSEY WEBFESTONLINE PODCAST PUBLICATIONS YOU HAVE TO HIT! Joe shouts about The brilliance of some core BAE team>>>Hannah Lee Defrates - VPEmily Morse Lee - IMDBBernie Horton - Marketing ManagerCathy Tran - Graphic DesignerAND NO AI NOW ALLOWED! We talked all things> Marketing plans - intentional and unintentional> How they market>Community awesome>Being ambitious>Taking risksShows you can listen toA FRAGILE MINDCHIASE THE BEARJUSTIN THYMEWILLOW HAVENAnd so much more on this sitehttps://brokenartsentertainment.com/entertainment-hub/original-series/Things team BE use for socials>>>UPSPLASH UNSPLASHMOTION ARRAYJoe promoted the art of ‘STAYING RELEVANT’ - it seems key and hitting big event days - ie Shakespeare days and anniversaries of note that you market well can bring folks in.Please feel free to pop on to the links below to Joe and his teams worksThank you again for my lovely Patreon supporters - gosh you truly are amazing and I appreciate your awesome very very much! If you want to join them and pin in a few dollars a month to support this work, feel freeee! Happy Creating all!SarahxShows and people we mentioned - find and follow! Gathering by the GaslightTheatrical ShenanIgansMidnight BurgerNightvaleAllison CossittDavid AultAlastair Stuart new letter the full lidFiction Podcast News Weekly #LindsayIsAmazingTHE ENDAUDIO FICTION UK FILM FREEWAYLINKS TO JOES WORKS OF GROOVYBroken Arts Entertainment StaffBroken Arts EntertainmentBroken Arts Entertainment on SpotifyBroken Arts Entertainment on YouTubeBroken Arts Entertainment on InstagramBroken Arts Entertainment on FacebookWHY HAVENT I GIVEN ATTENTION AUDIODRAMA - OS LITERALLY THE SKY IS THE LIMITLET’S BREAK THROUGH THE SKYYYYYYSarah’s links of audio joySARAH BLUESKYSARAH LINKTREEQUIRKY VOICES PATREONADWIT PODCASTWIRELESS THEATRE
What this episode covers
WAHHEYYYHallo! Ow do?!WELCOME TO INDIE AF - An AF marketing chat special! Sarah Golding here - hello! I am Just coming out of a true busy creator period of producing directing and voice acting annddd interviews for this ere show. Am Delighted today to introduce the truly wonderful Joe Swenson of BROKEN ARTS ENTERTAINMENT who put out around 125 episodes a year!!! WOOOOOOWWWThat sounds insaneWe explore what Joe does to build community for Broken Arts, and how they market and utilise social media to get folks to know their show - some key info about BE - Across platforms they have 25,000 followers! 9000 insta followersSocial media Tips - be everywherePost consistently on YouTubeEncouraging their Actors to promote their worksThey had 1.2 million engagements last year - next year aim for 2 million and utilising Patreon! Think about your # use! WE CHAT ON …i.e. tagging #strangerthingfollowers if your show is a little similar in vibe! WHATTTT to putt out on the socialsBTS SEEMS POPULARLIVE SHOWS GAIN TRACTION - GO BIG!ONGOING OPEN FUNDING THROUGH SEED AND SPARKHYDRATE HYDRATE HYDRATEHow how howww to get feedback! Ahh Engagement! THE VOID IS DEEP AND LARGE LARGE LARGE large lar la lHURRAY FOR THE NEW JERSEY WEBFESTONLINE PODCAST PUBLICATIONS YOU HAVE TO HIT! Joe shouts about The brilliance of some core BAE team>>>Hannah Lee Defrates - VPEmily Morse Lee - IMDBBernie Horton - Marketing ManagerCathy Tran - Graphic DesignerAND NO AI NOW ALLOWED! We talked all things> Marketing plans - intentional and unintentional> How they market>Community awesome>Being ambitious>Taking risksShows you can listen toA FRAGILE MINDCHIASE THE BEARJUSTIN THYMEWILLOW HAVENAnd so much more on this sitehttps://brokenartsentertainment.com/entertainment-hub/original-series/Things team BE use for socials>>>UPSPLASH UNSPLASHMOTION ARRAYJoe promoted the art of ‘STAYING RELEVANT’ - it seems key and hitting big event days - ie Shakespeare days and anniversaries of note that you market well can bring folks in.Please feel free to pop on to the links below to Joe and his teams worksThank you again for my lovely Patreon supporters - gosh you truly are amazing and I appreciate your awesome very very much! If you want to join them and pin in a few dollars a month to support this work, feel freeee! Happy Creating all!SarahxShows and people we mentioned - find and follow! Gathering by the GaslightTheatrical ShenanIgansMidnight BurgerNightvaleAllison CossittDavid AultAlastair Stuart new letter the full lidFiction Podcast News Weekly #LindsayIsAmazingTHE ENDAUDIO FICTION UK FILM FREEWAYLINKS TO JOES WORKS OF GROOVYBroken Arts Entertainment StaffBroken Arts EntertainmentBroken Arts Entertainment on SpotifyBroken Arts Entertainment on YouTubeBroken Arts Entertainment on InstagramBroken Arts Entertainment on FacebookWHY HAVENT I GIVEN ATTENTION AUDIODRAMA - OS LITERALLY THE SKY IS THE LIMITLET’S BREAK THROUGH THE SKYYYYYYSarah’s links of audio joySARAH BLUESKYSARAH LINKTREEQUIRKY VOICES PATREONADWIT PODCASTWIRELESS THEATRE
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404 - MARKETING NOT FOUND with Joe Swenson
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