404 Script Not Found: How to Beat Linkedin

What this episode covers

I'm sure the algorithm will love this one! This week on 404 Script Not Found, Ian and Kat tackle the wild world of LinkedIn-but only after settling the truly pressing issues first (like whether Messi is undeniably the GOAT). Once they finally stop getting distracted, they break down what makes a profile genuinely click-worthy and why the old "set it and forget it" strategy is doing you no favors. Pulling from Ian's recent presentations and the real-world questions Kat fields during her office hours, they cover all the essentials: profile makeovers, creating content that doesn't put people to sleep, and the oddly specific etiquette of networking online. They also get real about the delicate balance between business and personal posts, why the lazy "re-share" button is your enemy, and the deeply humbling truth that your meticulously crafted masterpiece will inevitably be outperformed by a random thought you typed out in thirty seconds. If you're on LinkedIn, this one is for you! If you liked the episode, give us a click: https://www.cisco.com/site/us/en/solutions/small-business/index.html#tabs-7edb32179e-item-d43da2dc1e-tab

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