405: 2025 Business Essentials for Roofers: Strategies for Higher Profits

As we head into the holiday season, we must acknowledge that 2024 is almost over. Have you hit your goals? Did you have specific, written goals? What went right and what went wrong? Dave Sullivan and John DeLaurier discuss strategies for higher profits by breaking down John’s business goals at Peach State Roofing, along with how he’s planning now for 2025. If you’re feeling stuck and don’t know how to move forward, this show is for you!What you’ll hear in this episode:John’s perspective on where he is right now in identifying strengths and weaknesses“This is the time to work ON your business.”Having success with a higher close rate and fewer leadsFinding balance with your three-legged stoolSales depend on converted leads, which depend on your website.John’s tips for a great website that stands out“Big revenue doesn’t mean big profits.”Niching down is the wisest action.Three specific videos every roofer should have on their websiteCommon questions roofing customers askLower your customer acquisition cost.Guard against profit slippages that are costing you BIG.A virtual assistant can make a huge difference in the customer experience.5-star reviews mean everything!5 components of business success: admin, accounting, marketing, sales, and productionKnow your numbers—and understand what they mean!The bottom line: “Do the basics to balance your three-legged stool: sell work, do work, and keep score.”Resources:Connect with Dave and John:Check out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show’s Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!