#405 - Use Your Customer Postcode - Ross Keating

In America they are called zip codes in Australia they call them post codes.  Whatever the name, this week’s guest Ross Keating believes there are lots of ways business owners can use geographic information to target marketing messages.   Your customers are not everywhere as a matter of fact, if you really check it out. You'll notice that the vast majority of your audience is probably concentrated in a fairly narrow geographic area. My guest Ross, shared a case study where his client was targeting a large geographic area and discovered almost 93% of his clients came from within a very small radius of his business.