EPISODE · Feb 8, 2010

406 Slogans

from Age of Persuasion – CBC Podcasts · host Terry O'Reilly CBC

The word slogan- (which by the way, is a word ad people never, ever use) derives from the Gaelic “slaugh gairn”, meaning “cry of the host,” or “battle cry.” Slogans were once an advertising staple- the brief, pithy line that embodies a brand and its promise- from “A Little Dab’ll Do Ya” to “Trust your […]

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