406. The rise of smart retail merchandising

Technology is reshaping the in-store experience, and Jake Neiman is helping retailers bring digital innovation into the physical world. The co-founder and CEO of BIG Digital joins Retail Gets Real to discuss how immersive kiosks, smart merchandising solutions, AI-powered interfaces and next-generation ePaper displays are transforming how customers engage with brands inside stores.(00:00:00) Powering live events with interactive kiosks(00:04:38) Building BIG Digital during a global shutdown(00:07:04) Bringing immersive technology onto the sales floor(00:11:26) What limits retailers from adopting new tech(00:12:56) What’s next for digital retail innovation(00:17:34) The future of retail belongs to immersive experiencesThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, the NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 399: Inside Retail’s Big Show: Innovation, AI and what’s coming next• 392: How Warby Parker is redefining retail and customer experience