EPISODE · Feb 15, 2010

407 Categories

from Age of Persuasion – CBC Podcasts · host Terry O'Reilly CBC

All ads are not alike. Not when you consider the ad ‘categories’ they come from. This week, Terry O’Reilly tours major ad categories- from automotive to confections, from fast food to banking: each with its own personality, rules and language. He’ll show how vastly different the tourism category is from, say, no-for-profit or sports marketing. […]

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