#407 Lanzamientos de producto en ecommerce: estrategias para generar expectación y a ver un buen Go To Market

from Ecosistema Ecommerce · host Javier López Rodríguez

¿Alguna vez has sentido esa mezcla de emoción y ansiedad al lanzar un nuevo producto en tu tienda online? Sabes que has trabajado duro, que el producto es excelente, pero te preguntas: ¿cómo hago para que la gente se entere y, más aún, quiera comprarlo de inmediato? Si te ha pasado que estoy seguro que este mar de dudas te ha agolpado en tu vida de capitán de ecommerce, creo que hoy puedes conseguir unas cuantas buenas ideas que llevarte a casa. En este podcast vas a conocer cosas como: La importancia de un lanzamiento bien planificado para el éxito de un producto. Estrategias para generar expectación antes del lanzamiento, como el teaser y el marketing de influencers. Cómo diseñar campañas de preventa que generen ingresos anticipados y validen la demanda del producto. Ejemplos de ediciones especiales que han sido funcionado en el mercado. Consejos para aplicar estas estrategias en el corto plazo en tu ecommerce. Proyecto X: https://pychon.com/ Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Jun 17, 2025

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#407 Lanzamientos de producto en ecommerce: estrategias para generar expectación y a ver un buen Go To Market

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