Feb 22, 2010

408 Are People idiots?

from Age of Persuasion – CBC Podcasts Hosted by Terry O'Reilly CBC

Ad giant David Ogilvy once wrote “the consumer is not a moron: she is your wife!” A few years earlier, Journalist H.L. Menchen wrote: “No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” Who’s right? This week, Terry […]

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