408: LinkedIn Success with Joe Apfelbaum, Ajax Union

Jason Hartman talks with Joe Apfelbaum, founder and CEO of Ajax Union, about the recent changes to the LinkedIn platform. LinkedIn is a platform that many people no longer understand the importance of. It has changed direction to a content management platform and is a good way to reach over 600 million people currently. The audience of LinkedIn is much more busienss oriented as opposed to platforms like Facebook, which makes it a potentially huge asset to your business. Key Takeaways: [1:41] Why Microsoft paid over market price for LinkedIn and how you can utilize the new platform [5:19] LinkedIn is a different mindset than Facebook [6:08] The 3 activities you should do on LinkedIn in only 15 minutes a day [8:37] The 3 steps to messaging people on LinkedIn [12:38] The power of the feed Website: www.SocialSellin.com