409 Being There: Selling Experiences

from Age of Persuasion – CBC Podcasts · host Terry O'Reilly CBC

When is an airline not an airline? Or a bottle of pop more than a packaged good on a shelf? When it’s an experience. This week Terry O’Reilly examines the new trend towards ‘experiential’ marketing- where consumers do more than buy a brand- they engage it. And he traces “modern” retail experiences (Starbucks, for instance- […]

Episode metadata supplied by the publisher feed · Published Mar 1, 2010

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