#409 – From Franchise GM to Selling 1,000+ Cars a Year as an Independent 🚗🔥

In this episode of The Independent Dealer Podcast's "How I Built This" series, we sit down with Ricky Thomas of Wildcat Used Cars in Somerset, Kentucky. 🚗💥 Ricky shares his incredible journey from getting fired on his FIRST DAY as a sales manager to building a 16-acre independent dealership empire that sells 1,000+ cars a year! 🚀Here's what you'll learn: 📚🔹 How Ricky went from 320 cars to 1,400+ in just a few years 📈🔹 Why he built a real estate portfolio BEFORE scaling his dealership 🏢🔹 His strategy for maintaining 43-day inventory turn (down from 160 days!) ⚡🔹 How Capital One and Credit Acceptance helped him reach new heights 🤝🔹 The social media strategy generating 1.5 MILLION views per month 📱🔥🔹 His unique pay plan that motivates salespeople to help each other win 💰🔹 Managing a massive operation with service centers, detailing, and collision repair 🔧Key Takeaways: 🎯✨ Started with $80K and 25 cheap cars in 2016✨ Now operates on nearly 16 acres with 33+ employees 👥✨ Uses real estate equity to fund dealership growth 💡✨ Focuses on affordability over flashy inventory✨ Leverages digital content creation for massive brand awareness 📸✨ Bids on his own repos to protect his CAC pool 🏆Whether you're running a small lot or scaling to multiple locations, Ricky's story proves that with hard work, smart partnerships, and a focus on affordability, you can build an independent dealership that competes with anyone. 💪Don't forget to like, comment, and subscribe for more dealer success stories! 👍💬🔔Support the businesses that support the podcast:🔷 Blytzpay for your credit card processing and text communications. Tell them IDP sent you to get 3 free months! http://www.blytzpay.com🔷 Buckeye Risk Services for all your education and reinsurance needs http://www.buckeyerisk.com🔷 TaxMax for flexibility with your tax returns http://www.taxmax.comConnect with us: 🌐Website: http://www.theindependentdealer.comEmail: @independentdealer.comFacebook Group: @independentautogroupLuke Godwin: @dwinJeff Watson: https://www.facebook.com/sendtojeffw