41: All Aboard the Transcontinental Rum Line with Johann Jobello

In this episode, Johann Jobello takes us inside the world of Transcontinental Rum Line, La Maison & Velier’s growing collection of rum releases sourced from all over the world. As product manager and U.S. market coordinator, Johann has a hands-on role at every stage of the process, from sourcing the rum, to aging it, to planning releases, and more. We discuss:Growing up in Martinique, the heart of rhum agricoleJohann’s experience working at the La Maison du Whisky fine spirits shop in Paris before his current roleThe finer points on tropical vs. continental agingThe making of a Transcontinental Rum Line releaseLabel transparency and how they decide what goes on a Transcontinental Rum Line label (and what doesn’t)A sneak peek at upcoming Transcontinental Rum Line releasesBalancing Transcontinental Rum Line releases with Velier’s numerous rum brands and releasesSourcing from distilleries vs. rum brokers like E&A ScheerWhere rum lovers should go in ParisAnd more!Learn more about La Maison & Velier and Transcontinental Rum line at the LM&V websiteLinks to Johann’s Paris Recommendations:La Maison du WhiskyBar 1802Dirty Dick