41 - Evergreen Content That Always Brings in New Inquiries

Want to know the key to continuously bring in new inquiries? It's evergreen content. Within the last half year or so, I have not been marketing my photography services on Instagram or any other platform. The main way I've been marketing is just by having my organic website search and also the evergreen content I've created over the years.    This is such a powerful way to get out of that rat race of having to constantly post on Instagram, and so I want to teach you how to create evergreen content for your own business so you can bring in new inquiries in this organic way.    You are going to learn what evergreen content is, how to know if you're creating a good piece of evergreen content, how to even create it, and how to use Pinterest in conjunction with your blogs to optimize for SEO even further.   In this episode, we cover:  What evergreen content is  Why it's important to create evergreen content  How evergreen content can bring in new inquiries  What makes a good piece of evergreen content How to create evergreen content    SHOW NOTES: https://clairehunt.co/blog/evergreen-content-that-brings-in-new-inquiries/   Featured Offerings or Resources Mentioned in the Episode 30 of the best Colorado wedding venues blog Needing to increase inquiries and get booked consistently? Learn more about Book It Mentorship Program here Getting ghosted when a dream client inquires? Hook more of your inquiries with these FREE 4 inquiry email templates. Wanting to increase your booking rate and convert more discovery calls? Get the discovery call script here Connect with Claire:  Claire's Instagram