41. Evergreen vs Open/Close Memberships: Which Model Actually Scales Faster (And Makes You More Money)?

Register for the 3-Day Fill Your Membership Challenge happening March 23rd, 24th, 25th here: https://paigevandy.com/fill-your-membership-challenge   FREE Live Membership Masterclass How to Build a Sticky AF Membership Community (Feb 5, 2026) 👉 Register here: https://paigevandy.com/live-masterclass-sticky-community#/   If you’re listening before February 5, 2026, you still have time to join me live for this completely free training where I’ll walk you through: 🏴 The #1 mistake that’s killing your membership engagement 🏴 How to stop members from cancelling so you can stack recurring revenue monthly 🏴 How to get members talking, engaging, and posting without relying on you   Join us live for free, with the option to purchase the lifetime replay at registration.   In this episode of the Million Dollar Memberships Podcast, Paige breaks down one of the most common questions membership founders ask:   Should you keep your membership open year-round, or should you open and close it to create urgency and exclusivity?   This episode dives into the real differences between evergreen memberships and open/close memberships, the pros and cons of each, and which model actually supports faster growth, higher conversions, and healthier retention for most founders.   Paige shares her honest recommendations based on what she’s seen work inside Million Dollar Memberships Club, especially for founders trying to scale from zero to multi-six and seven figures.   You’ll discover: 🏴 The key differences between evergreen and open/close memberships 🏴 Why evergreen memberships often struggle with urgency and conversions 🏴 How open/close memberships create momentum, focus, and higher sign-ups 🏴 When evergreen actually makes sense (and when it doesn’t) 🏴 Why open/close can improve churn and prevent members from cancelling and rejoining 🏴 What to do if you want consistent sales without launching nonstop Paige also explains why most founders want to choose evergreen, and the hard truth about why urgency is often the missing piece preventing memberships from growing faster. If you’re deciding which model to use, or wondering if you chose the wrong one, this episode will give you clarity and a clear direction forward.       More From Million Dollar Memberships Podcast: Free Training: The 4-Part System to Launch & Scale a 6 & 7 Figure Membership https://paigevandy.com/masterclass-opt-in   Ready to start or grow your membership? Join Million Dollar Memberships Club and get step-by-step strategies to build, grow, and scale your online membership community https://paigevandy.com/million-dollar-memberships-club   Want higher touch support growing your membership this year?? Work with Paige 1:1 to scale to 7 or multi-7 figures 📩 Apply here: https://paigevandy.mykajabi.com/expand-community-business-consulting-2024?preview_theme_id=2159387564   Connect With Paige: Instagram: @themembershipmuse YouTube: @themembershipmuse     This podcast is for coaches, service providers, and online entrepreneurs who want to build highly successful online membership communities and scale to multiple 6 and 7 figures on autopilot. If you love shows like Online Marketing Made Easy, Membership Geeks, Earn Your Happy, and The Art of Online Business, you’ll feel right at home here. 🖤