#41 Gamificación en Farma: Transformando la Salud #Aiwin ...

What this episode covers

En este episodio os traemos dos iniciativas de Gamificación dentro del sector Farmacéutico, un sector enorme con un todavía reducido nivel de digitalización pero que debido (seguramente) a su gran capacidad económica se está digitalizando a pasos agigantados.Este episodio es el tercer programa de la sección Aiwin centrada en Gamificación y técnicas de Engagement para empresa y Sociedad. Y en esta edición os traemos los casos de «Lola» con Patricia Pozo y Marta Torres responsables del grupo de Cefalea y Dolor Neurológico de Hospital de Vall D’Hebron que trata sobre el Pacient journey y «Focus on People» con Jovi Mateo de Boehringer Ingelheim que trata sobre Multicanalidad.Estos casos los hemos extraído de las charlas que se impartieron en el último GWCx (6ª edición del Gamification World Congress) y os traemos un resumen de cada una de las charlas para que podáis ver cómo se ha aplicado la Gamificación en cada uno de estos dos casos.Índice del episodio00:30Bienvenida y presentación del episodio 41 por parte de José Carlos Cortizo01:30Presentación del tema del día y resumen de lo que vamos a ver en este episodio03:00Presentación de «Lola: Paciente Journey«, un juego virtual que permite a los médicos el «entrenar» con un paciente virtual para determinar las mejores estrategias de tratamiento para migrañas

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Frequently Asked Questions

How long is this episode of Growth: el podcast de Product Hackers 🚀?

This episode is 39 minutes long.

When was this Growth: el podcast de Product Hackers 🚀 episode published?

This episode was published on April 8, 2018.

What is this episode about?

En este episodio os traemos dos iniciativas de Gamificación dentro del sector Farmacéutico, un sector enorme con un todavía reducido nivel de digitalización pero que debido (seguramente) a su gran capacidad económica se está digitalizando a pasos...

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