41. Helping Marketo IPO, Achieve Hyper Scale, and Take Those Lessons to the Next Great Company with Bill Binch, CRO of Pendo

This week on the Sales Hacker podcast, we talk to Bill Binch, Chief Revenue Officer for Pendo and a former sales executive at Marketo who, over close to 10 years, helped guide the company through multiple phases of growth including both an IPO and an acquisition. Bill is the consummate commercial leader, sales manager, and team player and walks us through his career insights.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.