#41: How branding can change the way you feel about your business.

In this episode of Content Magic I'm joined by Kristy Black, a brand strategist and designer who works with value-driven entrepreneurs looking to make a positive impact on the world.We are chatting about what branding actually is and how it encompasses a company's vision, mission, values, voice and positioning. Kristy and I both believe in a strong brand voice from both a design AND copywriting perspective. Our conversation also touches on the significance of accessibility in branding and how it should be a core consideration from the very beginning. Kristy shares their insights on building genuine communities and the power of collaboration over competition.So, tune in to learn how you can create a brand that not only looks great but also communicates your values and resonates with your dream clients.04:10 Neglecting copywriting in business branding: a mistake.06:32 Working with businesses for positive impact globally.09:48 Accessibility must be integral to values and operations.13:31 Community is more about mutual giving.18:22 Brand designers enhance existing brand elements.21:31 Expressing gratitude and promoting engagement with audience.CONNECT WITH ME!Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFREE: The Sales Page BlueprintCONNECT WITH KRISTY!Instagram: @kristyblackcreativeThreads: @kristyblackcreativeWebsite: kristyblackcreative.comFREE: The Profitable Purpose Branding Workbook Show mixed and edited by: Cardinal StudioThis episode was mixed and edited by Cardinal Studio.