#41: How Real Estate Investors Can Build and Develop Trust in the Marketplace with Stace Caseria

In this week’s episode with Stace Caseria, we discuss how real estate investors can establish credibility and trust in the market (and why this should be a focus to all investors, regardless of their size)! We talk about Stace’s “Trust Dynamic” which is a must-listen if you want to quickly understand what you need to focus on when building trust in the market. Stace is one of the foremost authorities in building brands that create customer loyalty - you may not think this has an immediate correlation with real estate, however, Stace would argue the opposite!Stace is the founder of Trust Deep Branding Agency and an award-winning writer and branding expert with 20 years of experience. He focuses on creating long-term loyalty between businesses and individuals built on deep trust. He got his start at MAD Magazine and has created communication content and strategy for brands like Realty, Mogul, Bose, Delta Air Lines, Panasonic, Vail Resorts, and others. He’s been investing in real estate for more than 20 years and is currently both an active and passive investor.Struggling to find good multifamily deals? Looking to close deals with less of your own money? Want to operate like the pros and maximize the cash flow of your assets? Join The Multifamily Wealth Community, where we help multifamily investors start, build, and scale their businesses… specifically, those looking to grow from 1-10 units to 250+ units.Are you looking to invest in real estate but don't want to deal with the hassle of finding great deals, signing on debt, and managing tenants? Aligned Real Estate Partners partners with passive investors looking for the returns, stability, and tax benefits investing in real estate offers, but not the work - join our investor club to be notified of future investment opportunities.Show Notes:3:30 Stace shares his background in advertising and how he got into real estate. 7:20 We discuss why branding is important in the real estate field and how branding provides an opportunity to convey your business’ purpose, build trust, and stand out in the marketplace.10:10 Stace shares how real estate businesses can differentiate themselves from the rest.16:10 We discuss why it's important to view real estate businesses as “service” businesses.20:20 Stace shares how to build trust with your tenants and customers to create credibility. 24:30 We discuss how your communication shows what you value and prioritize. 26:55 Stace shares the “Trust Dynamic” and how implementing his four factors benefit your business. 29:50 We discuss the importance of having a mission and purpose and how it can create credibility and vision.37:47 Stace shares his biggest business-related failure and why time is so valuable.40:40 Stace discusses what he would do differently if he started his business over again. 42:00 We discuss what Stace is looking to achieve in the future of his business.CONNECT WITH STACE:https://www.linkedin.com/in/stace/https://www.trustdeepagency.com/Connect with Axel:Follow him on InstagramConnect with him on LinkedinLearn more about Aligned Real Estate Partners