#41: How REINSW is Leading the Way in Technology and AI Integration with Jess Donati, REINSW

In this episode of the Association Hub Podcast, Olena Lima sits down with Jess Donati, the Membership Manager at REINSW. Jess shares her journey at REINSW, highlighting the organisation's conscious decision to lead in technology and innovation within the real estate industry. Jess provides an in-depth look at REINSW's approach to digital transformation, particularly focusing on their impressive engagement scoring project, which significantly improved member retention and recruitment. The conversation also explores the groundbreaking use of AI at REINSW, including their AI Board Advisor and various internal and external bots that streamline operations and improve member support. Jess's insights into the challenges and successes of integrating AI provide valuable lessons for other associations looking to adopt advanced technologies. Tune in to hear about the innovative projects that have propelled REINSW forward and get inspired by Jess's practical advice on leveraging technology to enhance member engagement and operational efficiency. -- Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family. We want to hear your story about how our podcast fits into your life and what makes it special for you.  Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience. Thanks for being awesome and taking the time to help us grow! Take the survey here!