41. How to make an Amazon storefront that people actually want to visit

This week we are discussing how to make an Amazon storefront that people want to visit. Starting with the basics: What’s the difference between a store front and a listing or search page? What is your storefront for? Are there different purposes and usage scenarios for it? How can it be useful to a business or brand? And how does that translate into usefulness for customers? How to get started with a Brand Store? Into the detail: What key features should a really good storefront have? And what really helps make one stand apart from the rest? What can you do to your storefront that many people may not know about or realize is possible? What are the best products to feature in your storefront? Should you put your most popular products or most profitable? How can storefronts be customized for seasonality and is this worth doing? What impact does the storefront have on advertising? Can you advertise your storefront rather than a specific product and can this influence sales better than individual product placements? How can storefronts be used with DSP advertising or are they not relevant at all at that point since they are off platform… What are a few of your favorite storefronts to point people to that are absolutely amazing and are something for other businesses and brands to work towards? Can you include offers and deals specifically for those who visit the storefront? What makes a storefront so memorable that customers go there just to see your latest products? Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.