#41: Leading Innovation with Jennifer Maxwell

Today, I’m joined by Jennifer Maxwell, Co-Founder and CEO of Maxwell TEC (Tech-Enabled Care), a company reshaping home care by blending technology, servant leadership, and data-driven insight.Jennifer shares how she’s guided Maxwell TEC through a bold rebrand and built a culture where innovation is more than a buzzword, it’s a disciplined practice. We explore how visionary ideas become real-world impact, the lessons learned from initiatives that didn’t go as planned, and how leaders can sustain innovation in risk-averse environments.Jennifer also looks ahead to the next wave of technology that will transform home care and healthcare overall as she reveals her “moonshot” vision for Maxwell TEC by 2030.Key themes: leading innovation, culture and mindset, lessons from failure, and the future of tech-enabled care.To connect with Jennifer Maxwell visit: www.maxwelltec.com