#41 - Making magic: Using insights to create great TV

Bianca Pryor, VP of Insights at BET, shares her amazing learning journey through the insights world, discusses how concept-testing research translates to evaluating TV shows, and describes how she and her team use insights to make magic for writers and creators. Pressed for time? Catch the key takeaways around the 41 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Oct 19, 2022

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#41 - Making magic: Using insights to create great TV

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