#41 Najprv brokovnica, potom sniperka s Michalom Pastierom

from DO NAHA · host Dominik Orfanus

Nestačí mať dobrý produkt. V roku 2026 rozhoduje o úspechu značky hlavne to, či rastie trh, kategória a či sú zákazníci ochotní za riešenie reálne platiť. V biznis mastermind DoNaha sme privítali Michal Pastier, jednu z najvýraznejších osobností marketingu a brandingu na Slovensku, aby sme otvorene rozobrali budúcnosť slovenských značiek, marketingu a pozornosti v digitálnej dobe. Táto epizóda je o tom, prečo dnes nestačí „robiť marketing", ale treba chápať psychológiu trhu, rast kategórií a schopnosť adaptovať sa rýchlejšie než konkurencia. Michal Pastier vysvetľuje, prečo je stratégia „najprv brokovnica, potom sniperka" často efektívnejšia než dokonalé plánovanie - teda najprv skúšať veľa aktivít, testovať, získavať trakciu a až následne naplno investovať do toho, čo funguje. V rozhovore sa dozviete: 👉 prečo väčšina firiem nesprávne rozmýšľa o brandingu 👉 ako preraziť so slovenskou značkou doma aj v zahraničí 👉 prečo je pozornosť najvzácnejšia mena dneška 👉 čo dnes funguje v marketingu a čo je už mŕtve 👉 prečo Mišo verí viac trhu než vlastnému nadšeniu 👉 ako rozmýšľa o podnikaní, pretekaní a osobnom raste 👉 prečo sa vedome vyťahuje z komfortu, tradícií a stereotypov 👉 ako testovať nápady a nájsť produkt s reálnou trakciou Ak podnikáte, budujete značku, riešite marketing, branding, obsah, AI, pozornosť zákazníkov alebo chcete preraziť na globálnom trhu, táto epizóda biznis mastermind DoNaha vám dá množstvo praktických aj kontroverzných myšlienok. 🎙️ Hosť: Michal Pastier 🎥 Moderuje: Dominik Orfanus 📌 Podcast / biznis mastermind DoNaha #MichalPastier #DoNaha #marketing #branding #podnikanie #biznis #slovensko #brand #AI #pozornost #startup #podcast #business #slovenskyPodcast #osobnyRozvoj

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