41. Packaging: From Linear to Circular with Jeannine Ferguson, Marketing Director at DS Smith

Packaging is becoming an increasingly important element in the Consumer Goods industry. Apart from being key from an aesthetic, brand building point of view, today it can also be a game changer in sustainability and new routes-to-market like eCommerce. Our guest, Jeannine Ferguson, heads up Marketing for Northern Europe at DS Smith, one of the world's main packaging companies. She joined the company after a long career in FMCG, in companies like Coca-Cola and J&J. In this conversation, you'll learn: - Jeannine's career path in FMCG prior to moving into packaging - Her purpose as a Marketing Director in Packaging - The importance of Packaging from a brand building perspective - Linking Packaging with Sustainability and the impact on shopper's buying decision - The latest trends in Consumer Goods' Products packaging