#41 - Referral Partners & Social Media Strategy w/ Michael Weaver (Part 2)

This episode of RDR is the second half of a conversation between Scott and Michael Weaver, Founder of Weaver Sales Academy. Michael is a speaker, author, sales trainer and the co host of the Insurance Buzz Podcast. We dive into centers of influence, referral partners, social media strategy & more.---Episode Markers:(0:00) - Episode Intro(1:55) - Show Start(2:30) - Centers of Influence & Referral Partners(3:15) - Why Refer to You? Integrity is Everything(7:30) - Different Tools For Engaging(8:00) - Jab Jab Jab Uppercut(9:05) - Social Media(10:30) - Approach to Building & Strengthening Relationships on Social(12:50) - Different Avenues of Your Brand(14:00) - Speaking Directly to Customer Pain Points(15:00) - Peeling Back the Layers & Asking Better Questions(18:00) - Strategies(20:50) - Personal Level on Social(22:15) - Becoming Your Own Media(27:00) - Michael's Book---Scott Grates Links:Referrals Done Right Book Pre Sales - https://www.referralsdonerightbook.comReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Insurance Agency Optimization - https://www.agencyoptimization.comScott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Instagram - https://www.instagram.com/scottgratesMichael Weaver's Links:Website - https://www.weaversa.comBook - https://www.quote3book.comThe Insurance Buzz Podcast - https://podcasts.apple.com/us/podcast/the-insurance-buzz/id1606064185Linkedin - https://www.linkedin.com/in/michaelweaverwsaFacebook - https://www.facebook.com/themichaelweaver---The Referrals Done Right Podcast is sharing the secrets to creating infinite opportunities to grow your small business. Hosted by Scott Grates.