#41 The Connor Lewis Route

Connor Lewis is the owner and creative director of Studio Lewis, specializing in B2B video ads for Series A and B SaaS companies.In this episode, Connor shares his journey from tax accounting to video production, the leap from in-house to solopreneurship, and how he scaled from $130K to $400K in a year. Connor breaks down the mindset shift from freelancer to business owner, the power of niching down, and the importance of building a community. He also reveals how strategic collaborations led to a Wistia sponsorship and why he’s focused on scaling beyond himself.(00:00) Intro(01:00) From tax accountant to video strategist(02:45) Transitioning from in-house to solo success(04:30) Learning the business of video production(07:10) Struggles of the first year in solopreneurship(10:50) The mindset shift from freelancer to business owner(14:25) Winning an $85K contract and scaling up(17:45) The power of collaboration and community(20:30) Breaking down video strategy for B2B SaaS(24:50) The impact of personal branding on LinkedIn(27:30) The importance of niche positioning(30:15) Building a scalable and sustainable video business--Follow Connor on LinkedIn: https://www.linkedin.com/in/connor-lewis/Connor Lewis Official Website: https://www.connor-lewis.com/Studio Lewis: https://studiolewis.video/--Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/