41: The Marketing Audit You Should Do Every Quarter

In this conversation, Andy Fata-Chan and Peter Yu discuss their personal updates, marathon training, and the importance of understanding ideal client profiles in business. They delve into strategies for client retention, the significance of feedback, and how to effectively market services by utilizing client language. The discussion also touches on product development and the need to focus on core offerings rather than diversifying too much. The episode concludes with a call to action for listeners to engage with the content.00:00 Introduction and Personal Updates02:41 Training and Marathon Preparation05:33 Business Strategies and Marketing Insights08:25 Understanding Ideal Client Profiles (ICPs)11:13 Client Feedback and Retention Strategies14:10 Product Development and Service Offerings17:07 Utilizing Client Language in Marketing19:48 Final Thoughts and Call to ActionLearn more about GGC: https://www.gogetterscoaching.com/See our community wins: https://www.gogetterscoaching.com/winsInterested in working with us: Schedule a strategy call hereJoin the waitlist for GGC Live: https://www.gogetterscoaching.com/nyc-ggc-liveFree resources:0-100k/month Roadmap Couse(FREE)100 Proven Ways To Generate Leads(FREE)Content Marketing Playbook(FREE)Launch Your Practice Webinar(FREE)5S Newsletter Framework(FREE)