41 - The World's Largest Soil & CO2 Cleanup - Using Nature To Extract Forever Chemicals and Create Circular Business Models - Elena Doms, Earth Plus

Elena Doms, is the visionary co-founder of Earth Plus, a startup with an audacious goal: to create the largest soil and CO2 cleanup in history, working hand-in-hand with nature.  Elena's journey is a fascinating one which we dive into in detail in this episode. Born and raised in the Arctic, she spent 18 years witnessing the effects of climate change firsthand From there Elena's impressive career has spanned from being a Director at Mastercard, where she merged digital and sustainable transformations, to becoming a LinkedIn influencer and top voice Now, with Earth Plus, she's working with her team to develop innovative solutions that not only clean soils from chemical pollution but also capture CO2 using plants. Not only that, but these plants are then transformed into local, circular construction materials, contributing to the decarbonisation of our cities. Find out more about Earth Plus at https://www.earthplus.eu/ Useful Links: Pollution Map of Europe PFAS Map PFAS Map 2 A guide to safer products An app to help find safe foods Book Choices: Connect - Simon Lancaster Connecting the dots - Christian Busch Please connect and message me on LinkedIn